Semantic Web for shoppers
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(by Frank van Harmelen)
See http://www.redorbit.com/news/technology/1608301/instore_web_30_scouting/index.html?source=r_technology for a nice write-up of the use of Semantic Web technology to assist shoppers (on-line analysis of blog-buzz about products based on a mobile-phone photo of the bar-code on the product). Question for LarKC is: how much reasoning is going on as part of that blog-buzz analysis currently (my guess: not much), and how much would the analysis improve if some reasoning were injected (my guess: quite a bit).
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December 14th, 2008 at 2:03 am
Thanks for the interesting link! However, I strongly disagree that this has anything to do with the Semantic Web (yes, even though it says so in the subtitle or the article you linked to). From what I could gather this system uses NLP (with some background knowledge about the products) to extract sentiments from blogs - that’s Semantics not in the SWeb sense, its semantics in the ‘identify the meaning of words’ sense (I once tried to clear up this confusion about the use of the term ’semantic’ here: http://www.valentinzacharias.de/blog/2007/12/defining-how-application-can-be.html)
In any case I’m skeptical whether current SWeb reasoning approaches would be any good in such a domain: I don’t see aggregating and combining often conflicting (!) statements about products as their strong suit ..